Stop reselling four vendors. Resell one layer.
Forms, phone, booking and hosting for every practice on your roster — under your brand, on your domain, at a price that leaves you the margin you already charge for.
You installed the analytics. You built the form.
A tracking pixel on a page that asks about symptoms is a disclosure. Regulators have written to more than a hundred health systems about exactly this. The practice signed the agreement — but the agency put the pixel there.
Blind mode means you operate everything and read nothing. You build the forms, run the phone line, see every number and every report, and you cannot open a single submission or listen to a single call.
It is enforced by the database, not by a policy anybody has to remember.
How it is enforced →A website is cancellable. A phone line that books patients is not.
Practices leave marketing retainers when the quarter is tight.
They do not leave the thing that answers their phone, and they do not leave the thing holding two years of their own call history.
Add product to a retainer that is mostly labour.
Your cost of goods on a monthly retainer is people.
This adds software to the same invoice at a wholesale price — and software does not take holidays, get sick, or leave for a competitor.
| Practices | You pay | Per practice | At $1,200 resale |
|---|---|---|---|
| 5 | $799 | $160 | $5,200 |
| 15 | $1,499 | $100 | $16,500 |
| 40 | $2,499 | $62 | $45,500 |
Your name on it.
Your domain, your logo, your colours. Your clients sign in to something that looks like it came from you.
The one thing not white-labelled is the agreement.
It stays between the practice and Minnato, because that is what makes the arrangement lawful and it is what keeps the liability off your desk. The three arrangements →
We cannot undercut you.
The price is the same whoever is paying it. A practice that comes to us directly pays what you pay, so there is no cheaper door for your client to find.
One agency. Sixty practices. Every call answered. The first real numbers go here, with the agency's name on them and their permission to use it. Until then this box stays empty rather than carrying a stock photograph.
Start by finding out what your websites are leaking.
A free scan of any practice site tells you in ninety seconds which trackers are loading on pages that collect patient information. No account, no card.